The global smartphone player, Honor, has revealed its bold ambition to top the local smartphone market by 2028. With a clear strategy focused on innovation, trust, and market expansion, the brand is determined to win over every type of user — from kasi streets to coastal towns.
Innovation at the Core
Honor’s CEO, Fred Zhou, made it clear that innovation will be at the heart of their journey. The company plans to introduce cutting-edge devices locally, ensuring that the same world-class tech available in global markets is also accessible here.
Recently, Honor unveiled the Magic V5 foldable smartphone in China — currently the world’s thinnest foldable device. This beauty is expected to land in local stores in October, offering a blend of sleek design and powerful performance.
Building Trust & Strong Relationships
Zhou emphasised that Honor isn’t just about selling devices — it’s about creating trust. The brand wants to act as a bridge between Mzansi and China, working closely with suppliers, network partners, and the media to strengthen connections.
Through partnerships with leading mobile operators, Honor has already made strong inroads. In fact, their sales have skyrocketed, growing over 600% in a single year, and their market share has overtaken long-time leaders in some categories.
Expanding to Every Corner
Honor’s mission is to reach every part of the market. This includes rolling out budget-friendly devices for prepaid users as well as premium models for postpaid contracts.
The Honor X6a, launched at just R2,499, became the top-selling prepaid phone shortly after release. Meanwhile, the Honor 200 Lite has dominated the postpaid segment, thanks to its premium specs and competitive price.
Affordable Yet Premium
Part of Honor’s success comes from offering lekker devices at prices that don’t break the bank. The X-series delivers reliable performance for everyday users, while the Number Series, such as the 200 Lite and 400 Series, caters to those wanting extra power and features without paying flagship prices.
Conclusion
With its strategic focus on innovation, trust, and expansion, Honor’s dream of becoming Mzansi’s top smartphone brand by 2028 seems more realistic by the day. By combining global tech excellence with local market understanding, they’re creating a recipe for success that could shake up the entire smartphone scene.
FAQs
Q1: What is Honor’s goal for 2028?
Honor aims to become the No.1 smartphone brand in Mzansi by 2028 through innovation, building trust, and expanding market reach.
Q2: Which Honor phone is currently the top seller locally?
The Honor X6a is leading in the prepaid segment, while the Honor 200 Lite is the best performer in postpaid.
Q3: When will the Honor Magic V5 be available locally?
It’s expected to arrive in October this year.
Q4: Why is Honor becoming so popular?
They offer stylish, high-performance smartphones at accessible prices, catering to both budget-conscious and premium buyers.
Q5: Is Honor focusing only on high-end phones?
No. Honor offers a wide range — from affordable entry-level devices to premium models with flagship-level features.